:. August 17th, 2005   :. Issue # 29


:. Rick Carruth / editor  

:. Dennis Regling & David Breth / contributing editors


:. Copyright (C) 2005, All rights reserved worldwide.

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Hi All..


As always, I must first thank each new subscriber, and 'Welcome'  you to Magic Roadshow. I hope you find something of interest to you and your brand of magic.

If you enjoy this issue, tell someone. If you don't .. tell me.  Email Me


This past two weeks has been a very 'special' time, and I use that word loosely. Sorry for the delay. You can read the full story in my blog.    http://streetmagic.info/blogger.html

Because of my problems, I have a slightly abbreviated issue this week. Not as many resources as I would have liked to share, but the one free resource I'm directing you to is a free magic ebook with over a hundred pages of tricks, mentalism, and magic..

I also have two very interesting articles by both Dennis Regling and David Breth - two magic writers and magicians extraordinaire. I'm so thankful for these two, and their willingness to share their invaluable experience with Magic Roadshow readers.    

As Elvis Presley would say today, if he were still alive.. " Get me outta here.. !"



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:: "The Wedding Magician"  -  Dennis Regling


These statistics were published in St. Louis Bride and Groom magazine 2003. Sources includes Simmons, 2001; USA Today, 2002; National Bridal service, 2001; The Knot, 2002; Brides Magazine, 2001.

What people said AFTER the wedding day:

72% of all brides say they would have spent more time choosing their reception entertainment..

Almost 100% said they would have spent more of their budget on the entertainment.

78% of brides say they would have made the entertainment their highest priority.

81% of guest say the thing they remember the most about a reception is the entertainment.


As a magician, you should see a great opportunity here to market your skills. There are many ways a magician can help make the reception as memorable and enjoyable as possible.

During that awkward period between the wedding and the arrival of the couple at the reception, you can provide walk-around entertainment. Sometimes, with the taking of pictures and other post-wedding activities, it can be awhile before the couple makes their way to the reception area.

A room full of strangers waiting for the newlyweds to arrive is not a pleasant idea. A magician doing walk-around magic can help break the ice, and get people talking and laughing.

Every reception will have a DJ or a band to entertain. A magician though can make a nice break from dancing. While dinner digests, the magician can provide 30 - 45 minutes of fun and laughter. Sawing the new father-in-law in half, or floating beautiful roses to give to the bridesmaid. Let the meal settle before doing the hokey-pokey.

Will there be lots of children present? A children's show and some balloon animals can provide a great diversion for the youngsters while the adults mingle.

So as a magician, you can provide one or all three types of entertainment for the big event. Walk-around, after dinner show or children's activities. Why would anyone plan a wedding and reception without making sure they could get the wedding magician?

How to break into this market? How do you let couples know you are available? Well, get ready to print this out, because here are some of the things that can position you as the leader in this market.

First design promotional materials specific to this market. You want your business card and brochures to say you are the "Wedding Magician," not "Magic For Every Occasion." For every market a magician works, his marketing materials should always look like he specializes in that market. Become the wedding specialist.

Now - design a "Wedding Planner" booklet. Provide information on flower arrangements, picking out stationary, how to rent a tuxedo, etc. Include an article on magicians as wedding reception entertainment. Leave room for advertising.

Design some nice "Take One" displays. You can get some nice acrylic holders at Staples. Get these distributed to local flower and wedding stores. Let the retailer know you will pay a finder's fee for every gig they send you.

Additionally, any vendor that allows you to place a display in their establishment will be listed in your Wedding Planner and maybe given a small advertisement. You do not leave the Wedding Planners in the store, but offer them free to anyone that calls the number on your brochure or goes to your website.

Be sure to give your potential customers the option to call, or contact you online. Either way, you will get their names and address, phone number and wedding date when they request the Planner. Some folks will prefer to call, others, not wanting to talk to a salesman, will want to go online. Provide both options.

You also want to contact local caterers and DJs to partner up with them. Again, you will offer them free advertising in your Planner and a finder's fee. You will also be able to offer the wedding party complete service for their reception, by having DJs and caterers and florists you work with.

You can watch the local newspapers for wedding announcements and mail out a flyer or postcard advertising your free Wedding Planner. This will give you some local leads.

To build this business quicker, rent a booth at the local bridal show. Watch the papers for when these events take place. You will meet a multitude of vendors at the show, plus many potential brides who visit to see what is available.

You will have your take one brochure at your booth, explaining the benefits of having a magician, and specifically, you at their reception. You can either make them contact you to get the free Wedding Planner to insure that you get their vital information.

You may also have the planner available to give away at your booth, but also have a drawing for a free 45 minute reception show or other prize. When they register for the drawing, you will get all their info then.

You can do some close-up magic at your booth to demonstrate what you would do at the reception. Stay away from card tricks with the ladies. You might do them at the reception, but not at the wedding show.

Do the napkin rose and give it to the bride to be. Make one for every lady that takes the time to talk to you AND be sure to have some small safety pins to encourage them to pin them to their blouse. They will soon have a handful of stuff from the other booths. The pin protects the flower by putting it up out of the way. More important though - soon dozens of ladies are walking through the show with your napkin roses pinned to their blouses. You will become known. Do yourself the favor of buying the special red and green napkin rose napkins.

At the wedding reception you want a display set up in the back of the room with your promotional materials. This should be spelled out in your contract.
You will want a small display board with photos of you at various venues. A take-one display for your wedding business and one for your birthday party or corporate business.

Again, don't be the smorgasbord magician, advertise your wedding business and one other specific market. That gives the guests two reasons to hire you.

Following these simple steps should not only get you started but place you ahead of the pack in the wedding reception entertainment business.

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Special Thanks to my friend - Dennis Regling. You can read other valuable articles by Dennis at http://www.bellaonline.com/site/magic .

Also, visit Dennis at his personal website..  http://www.bibledefender.com/

Content copyright © 2001-2005  Dennis Regling. All rights reserved.




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:: Free Magic eBooks

Want a free magic ebook with over one hundred pages of magic? Tricks with ropes, bottles, matches, cards, money, you name it.. all neatly wrapped in an extensive ebook, full of magical secrets.

The author has even included a section of mental magic, using some of the basic techniques used by mentalists worldwide.

If you are a professional magician, you will still find a couple of tricks in this ebook you can adapt to your personal style. Personally, I enjoy looking through ebooks like this and spotting magic I can  'up-size'  for my routines.

You never know...

I ran across this ebook, and dozens of others on golf, guitar, diet, marketing, copy writing, real estate, mail order, etcs... at:

::  http://www.bestools.com/free-ebooks-download.htm


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:: Kids Magic

When looking for the ebook above, look just below the download link for yet another magic ebook geared toward kids..  Dozens of pages of gags, pictures, puppets, puzzles and magic tricks.



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:: "Tricks of My Trade" ( Part One )  -  David Breth


Good morning gang.

Rick has suggested that I send you a listing of the close up magic that I perform in the restaruant. I am looking forward to doing this, but before I begin this journey of sharing "Tricks of My Trade"  ãDoug Conn     http://www.dougconn.com . I wish to have those of you that are serious to start with me at the beginning.

When new students begin at my magic school/sessions they are under a huge misconception if they believe they are going to attend only to learn some neat party tricks. Now let me revise this statement, I do have two types of students and class sessions:

One is for those that only wish to learn a few nifty tricks for fun.. (tricks that are publicly sold at any dollar tree store...like the two card Monte’ and a stripper deck).

And then those that are vowing to become serious students of this amazing art.

For those that want to become serious students, their first few classes are not devoted to learning ‘magic tricks‘.

Though some magicians may think this to be of small importance, I have seen need for this on several occasion, even by "seasoned" magicians. They begin by learning some basics that may be overlooked, but can become a huge factor in their future.

First we begin talking about proper hygiene (nails cleaned & clipped not bitten, hair neatly cut & groomed, deodorant worn and possibly taken with you to a show, fresh 'breth' ( pun intended), nose hairs clipped, face neatly shaven/groomed.

Second, we discuss proper attire. What to wear and not to wear. Clean starched/ironed shirts & pants, how to tie a tie/bowtie, how to care for your cloths and ties.

If you desire to be a true professional, whether you perform full or part-time you want to purchase the Denny & Lee lecture notes (I personally guarantee this will be one of the best investments you will make-$12.50)

http://www.dennymagic.com/cgi-bin/hazel.cgi?client=91476811&action=detail&item=007077


Purchase these notes, read and re-read them and you will be on your way to an amazingly wonder-filled journey. If you are willing to be teachable and stay humble, this set of notes will
take you far.

Just to give you a bit of valued information there is one part in the notes that I now use and from the VERY FIRST time I used Denny’s idea my fee and clientele increased dramatically!!!

P.S.
I am not paid to advertise any items that I list, but so that they know who sent them please mention "David Breth sent me and says hello".

Stay tuned for part two - next issue.

David

( Editors note : Contact David personally at -  
http://www.davidbreth.com )



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:: My Father,  "Talk's Cheap",  and  Ellusionist


Have you visited ellusionist recently? I know for a fact some of you have - I get checks from Brad every month.

My friend and assistant editor, David Breth, asked me recently " Rick, how do you make money with your newsletter? Who pays the bills..?

Bottom line.. Ellusionist pays more bills than any other affiliate.

I am a very 'results oriented' person. If you get results, then you're doing something right. I've heard the critics take their shots at Brad Christian and the rest of the gang. So what? Will Ellusionist sell more or less this year than last? Is their inventory growing on the back of monster sales figures,  or shrinking from the lack of attention..?

Either you deliver the goods, or you don't. After all, critics are a dime a dozen.

David Blaine gets blasted regularly because he didn't pay his dues before making a couple of million. So does Copperfield, because he's 'Too big' and makes 'too much'. And Criss Angel, because his hairs too long. And Brad Christian and Ellusionist because their site is 'too mtv', 'too commercial', and 'geared toward kids'.

Again.. either you DELIVER or you DON'T.

No one is immune from criticism...

I was accused recently in a popular blog of being a crook. A no-talent, pitiful figure of a magician who rode the back of others to success.  I gave you guys the url, and some very kind words, to a trick that this particular magician was giving away on his site. He took offense..

I was going to introduce him to a lawyer friend of mine who is looking for someone to pay his kids college bills. The next day the post was gone, gone, gone...

Say what you want about me, but I remember my father telling me years ago, during a trying time, that " Talk's cheap.."

How True!  Magic Roadshow is , I think, the fastest - growing newsletter in all of magic. ( Ellusionist excluded!)  For every one subscriber who unsubscribes, I have thirty more that add their names to my list.  I bust my rear end every two weeks putting this info together for my friends, and I don't ask for a penny. Not one..

( And I appreciate, with ALL my heart, those of you who have emailed me recently to thank me.)

I have NEVER had a subscriber write and tell me they bought something from ellusionist that they were unhappy with..  On the other hand, each commission I receive from ellusionist has the following information attached..  ( actual copy and paste from commission-earned emails over the past few days..)

* This is customer has 4 previous orders on file
* This is customer has 2 previous orders on file.
* This is customer has 5 previous orders on file
* This is customer has 8 previous orders on file.

I have no idea who these customers are.. I just know that they order over and over.. Try telling these guys that Ellusionist doesn't measure up to your standards. Ellusionist obviously measures up to THEIR standards, and they back it up with cold, hard cash..  Think about it...

I wish I could write each of you and thank you personally for your devotion to ellusionists products. But for now, I have to be content with the knowledge that you are ordering again and again.

As I said.. "Talks cheap" . The critics can have their say. And in the meanwhile, I'll laff all the way to the bank - to make my deposits and pay my hosting fees, and list management fees, and...  

Show your support for Magic Roadshow by visiting Ellusionist and having a look around. I'm NOT asking you to buy a single thing. Sign up for their newsletter, or get their screensaver. Maybe you'll say " this is just not for me..", and thats OK too.

You're STILL my friend, because we all share one thing in common.. the Love of Magic..

http://snipurl.com/ellusionist



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:: 57 Optical Illusions & Visual Phenomena  (Visual Illusion · Optische Täuschungen)

(Highly Recommended - editor )


Folks, this ain't your typical illusions! Based on both scientific explainations and other explainations hitherto unknown to science, Michael Bach has put together a site of illusions that are nothing short of amazing.

Michaels 'visual illusions' are not truly 'optical illusions' because they originate in the visual pathway of the eye, and not the optic..  Huh?

"Most visitors of this site are not vision scientists, so you might find the explanatory attempts too highbrow. That is not on purpose, but vision research just is not trivial, like any science. So, if the explanation sounds like rubbish, simply enjoy the phenomenon ;-)."  Michael

Be sure to visit the Biological Motion link, one of my personal favorites. While there, look for Niko Troje’s  "beautiful demos" link..
( http://www.biomotionlab.ca/ ).

On a good day, Michaels site is visited by over 2,000,000 , as in - Two Million - visitors.

Let me know what you think..

http://www.michaelbach.de/ot/




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Well folks, that's it for now. It's been a difficult week, and I really need to regroup and get reorganized for the next issue. Hopefully I can keep the gremlins at bay..

If you have a magic related article you would like to share with the magic community, email me and lets get it out there.. If english isn't your principle language, don't worry. I will gladly edit your article for readability and spelling..

Email Me..

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Don't forget to visit my blog at: http://streetmagic.info/blogger.html  

Stop by  http://streetmagic.info  and see whats new..

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May my next issue find you well..

Rick Carruth - editor

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