4.28.2008

The Retention Vanish

One of coin magic's basic moves. The Retention Vanish is used to set up many different effects. Master this and you are one building block closer to being a very good coin manipulator..


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The Back Palm - Video

Nice video of the Coin Back Palm. This isn't easy. Although you can do the move within the first few times, it will take you awhile to get to the point where you are comfortable enough to perform it with confidence. It's really more of a motor skill than a sleight, in that you will learn to do this move through repertition.. Keep at it and you will be rewarded..

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4.08.2008

Survival Magic

Look for a SPECIAL offer in the Magic Roadshow, Issue# 88, on Simon Lovell's SURVIVAL MAGIC..

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1.25.2008

Misfortune or Stupidity ?

"Why does this always happen to me?" "Because you're stupid."


Harsh? Perhaps. But it may also be quite true. I learned this first hand recently when I almost lost a year's worth of work to an "unfortunate" computer error. While the computer problem would have been due to a hardware failure, the loss of data would have been due solely to my own idiocy.

Here then, is the case for stupidity...

People's exhibit #1:

I'm in the shower, and for some reason at that moment I think to myself, "you know, I haven't backed up my hard drive in a while, I should do that today." Why did that thought come to me while I was in the shower? Who knows. Like many people, I do my best thinking there. If I could figure out a way of moving my office into my shower and getting the hot water to last more than 10 minutes, then I would in fact, become the most brilliant person on the face of the earth. As the rest of the article demonstrates, that is clearly not the case.

This thought occurs to me while I am showering, but a few minutes later, after I have dried off, dressed, and shaved, all thoughts of backing up my computer are long gone.

To be fair, my hair follicles burst out of my face with the ferocity and speed of an alien baby bursting from John Hurt's chest, so shaving can be a long process for me. But still, it's at most twenty minutes later, and I am back at my computer without a thought in the world of backing up my hard drive...

People's exhibit #2:

I am driving in my car, and for some reason at that moment I think to myself, "you know, I still haven't backed up my hard drive. I should do that today." Driving time is second only to shower time when it comes to quality thinking time. If I could get my office into my car, then I would be really cooking. (and if I could create some kind of "driveable automobile shower," I think I could solve all the mysteries of the universe). Unfortunately, it's not just being in the car that helps, but rather the actual act of driving. This would make things like writing articles and taking mid-workday naps very difficult and dangerous.

In any case, this brilliant insightful occurs to me while I am driving, so you can guess what I did as soon as I returned. That's right: nothing. By the time I got back, my mind had moved on to other critical issues like, "What was the name of the guy who played the police lieutenant in the original Terminator movie?" The hard drive was a forgotten memory. (if you're playing along at home, the lieutenant was played by Paul Winfield).

People's exhibit #3:

I am sitting on my couch watching TV and for some reason at that moment I think to myself, "you know, I still haven't backed up my hard drive. I should do that today." I don't actually do my best thinking on my couch, or any thinking at all, really, but this thought came to me due to the fact that I have a home office. My computer is always only a few steps away from me. So now the thought is in my head at a moment
where I can get up and immediately run a backup. I am sure that you can guess what I did...that's right: nothing.

There were three *insurmountable* obstacles that kept me from running the back up right then: 1) My couch is a little old, so there is an ever so-slight indentation where I sit, which means it takes .0005% more effort to get up. May not seem like much, but inertia's a tricky thing. 2) When watching an episode of American Idol, turning away is hard - I think they emit a hypnotic ray that makes it impossible to stop watching these amazingly bad singers. 3) (and this is the truly brilliant one) I thought to myself, "The computer has been working fine, it can wait...." Famous last words, like, "Come on, we can take 'em
Colonel Custer!" and "It's ok, Mr. Nixon, no one will ever find out."

People's exhibit #4:

Cut to a nice weekday morning, when I hit the power switch on my computer and see the gloriously depressing sentence, "Primary Drive 0 failure," splayed on my screen.

"Hmmm, this shouldn't be. Let's try again."

Once again..."Primary Drive 0 failure."

So now my computer is refusing to work. This is not good. As you may have picked up, I haven't backed my machine up in little while. All I can think to myself is, "I am such an idiot. I should have backed this up!"

I try the computer a few more times, and nothing. If you have been in the self-improvement/motivational world for more than a day, you have heard insanity defined as, "doing the same thing over and over expecting a different result." Wanting to prove my sanity to the "pithy motivational sayings Gods," I stop
hitting the power button hoping for a different response. Instead, I spring into action like the "professional speaker who speaks on how to quickly react to the unexpected," I am by packing up my computer and taking it to show to a friend who has all sorts of diagnostic tools to analyze this sort of thing.

Here's the interesting resolution to the story. We hook the computer up at his place and it boots up fine. I swear it did not work at my place! While there, I back up a few critical folders (like the "electronic gold" that is the folder containing all of the past "Improvised Musings" Newsletter :-) ), pack it up again, and bring it back to my office. Hook it up, hit the power switch, and it boots up just fine.

Nothing changed, but trying it the exact same way netted a different result. So much for the definition of insanity. This just goes to show how accurate pithy motivational sayings can be.

I'd like to think that the Universe was giving me a warning shot, smacking me in the head, and telling me, "hey Einstein, get off your lazy moronic behind and take the 15 minutes to run the backup." (I did)

I could not have foreseen the hardware failure. That was a truly unexpected event. But I could have easily done the work to turn what could have been a four day delay into a one hour one.

The verdict:

Guilty as charged.

How many times does this happen to all of us? Life will always throw us curveballs, but oftentimes it is our own lack of preparation that gets us stuck. Many people respond by throwing their hands up and saying, "why does this always happen to me!" or, "I knew this would happen!" Well, if you knew this would happen, you should have done something about it...

One of my taglines is, "planning is important, but improvising is essential." In my speeches, I of course focus on improvising. However, never forget that planning is in fact important. And the better you prepare (not obsess, just prepare), the easier it is to improvise.

Now maybe I should do something about that "Check Engine" light that keeps popping up when I'm driving...


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Avish Parashar - Get What You Want through the Art and Science of Improv
215-310-9263
2801 Pennsylvania
Philadelphia, PA
http://www.AvishParashar.com
http://www.ImprovForEveryone.com

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1.24.2008

Nice Ricky Jay Video


Interesting video of Ricky Jay performing a very commercial effect for ten audience members. I tried to embed it here, but couldn't. Instead, I've published the link to the site that features the video. Great card trick..

Ricky Jay Magic Performance

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1.11.2008

Copyright infringement


There was a post, an embedded YouTube video of a mentalism effect, in this very spot at one time. A faithful reader pointed out to me that the video was of a Jay Sankey effect, although the creator of the video failed to mentioned that he had lifted the effect from Jay..

I will not knowingly post video's or effects that are copyright infringements. Because I don't have the time to read every magic book or watch every magic video, I need help keeping both Magic Bullets and Magic Roadshow as magician-friendly as possible. I don't want anyone stealing from me, and I will never publish something that does not belong either in the public domain or is freely gifted to the public.

Bottom line.. if you recognize anything in either of my publications as being the work of another magician, please let me know..

Honestly.. I appreciate the help.

Rick Carruth / editor

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12.15.2007

The Holy Grail card effect

The first test video of the Holy Grail by Jordan Johnson.. How I hope it can actually be performed as easily as it can be demonstrated. What a card trick...

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11.21.2007

Selling Magic eBooks from Clickbank

I know some of you promote Clickbank products, whether it be magic related or something totally unrelated. Take it from me, promoting the RIGHT product is the key to success, and as marketers we do not always know the right product. We THINK we know the right products, and then the stats prove us wrong. Clickbank has already tallied the info we need to make informed decisions. Here's an interesting article by Brad Jones telling us how to read and process those stats..

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The Most Profitable Clickbank Products To Promote..

Advertise on this SiteEverybody wants to know which Clickbank products to promote! Ain't this the $64,000 question? To begin to understand the most profitable Clickbank products to promote, you first need to understand a little about how Clickbank groups their products and how they are ranked. Clickbank basically has four factors by which they organize the products in their database.

% Earned Per Sale. This is the average commission earned per affiliate per referred sale.

$ Earned Per Sale. This is the average net amount earned per affiliate per referred sale. This figure is affected by refunds, chargebacks etc. Hence, it is Net.

% Referred. This is simply the percentage of the Publisher’s sales that are referred by affiliates.

Gravity. This is the number of unique affiliates that made a commission by referring a customer to a publisher’s product and the customer purchasing the product. Clickbank lists it not as an actual number but as a weighted sum. Gravity is basically a measure of the popularity of a product and how well the product is selling. A higher number would indicate that a product is selling well. Of course, this means that there are others selling the product, which means that there is competition. What is a high number? 40 or higher would be what I would call high.

So, How Do We Use These Numbers? I think the best way to use the information Clickbank provides to us regarding the digital products in its database is to first aim for products with a fairly high gravity number but that also have a low refund rate percentage, which equates to promoting a product that is selling well but also is being refunded at a low rate. This would indicate a quality product. (Remember that just because a product sells well does not mean it is a quality product, it may just have a fantastic, high converting sales page and the actual product may be a dud, thus prompting many refunds. So, we need a way to calculate Refund Percentage Rates.

How To Calculate Refund Percentage Rates Here is a formula to use in order to calculate the Refund Rate of Clickbank products:

(Product Price – 7.5 percent) - $1 = Clickbank’s commission on each product sold Product Price After CB Commission x Payout percentage = Your Affiliate Commission - $Earned Per Sale = The Refund Difference ($Refund Difference / Affiliate Commission) x 100 = Refund percentage Let’s Try An Example With A Current Clickbank Product We’ll use The Forex Trading Machine as our example.

Data:

Product Price = $97.00

$ Earned/Sale = $40.15

Payout % = 50%

So,

Clickbank Commission = ($97 X 7.5%) + 1 = $8.28

Post Clickbank Commission Price = $97 - $8.28 = $88.72

Affiliate Commission = $88.72 X 50% = $44.36

Refund Difference = $44.36 - $40.15 = $4.21

Refund Percentage = ($4.21/$44.36) X 100 = 9.49%

What does this mean to us? Well, first off, I think that any product with a Refund Percentage of less that 10% is a quality Clickbank Product. Clickbank will tell you that every product can be assumed to have an inherent 5% Refund Percentage Rate due to consumer fraud. So, less than 10% is pretty good.

Why do we care? Because you don’t want to spend your time and money promoting a product that is going to end up generating a lot of refunds. You would, in essence, be wasting your money, as a high Refund Percentage will certainly lower your Return On Investment. Remember, Return On Investment is simply measured as the amount it costs you to generate a certain amount in sales. If you spent $5 in Google Adwords® promoting a product and you made $10 from this advertising, your ROI would be 100%, which is excellent.

Generally speaking, products with High Refund Percentages yield a lower ROI. Not good. So, I would stick with promoting products with a low Refund Percentage in order to prevent a low ROI and also promoting high quality products with high customer satisfaction just makes sense.

Brad Jones is an author and businessman with a background in internet marketing and investment planning. His primary goal is to educate others on how to increase and preserve their wealth. For more information on his latest venture please visit http://www.infoproductmax.com

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